Getty Images generated a new visual language that "connects with people’s concerns in the economic downturn". It is all about "The Simple" and since sharing is equally up-to-date as "The Simple" Getty lets us all know about it's analysis (read it here). There we learn that in order to stay in business you better desaturate your images, include some kids and some nature (mud and puddles qualify). And yes, there is a significantly growing demand for photos about knitting, baking and growing your own food. We also learn that Annie Leibovitz set the trend well before the collapse of Lehman Brothers. According to Getty her image of father and daughter Coppola for Louis Vuitton is about "wisdom, tradition and knowledge passed on from generation to generation". Wait a minute, that changes the angle of view on another of Leibovitz' images: wasn't that picture also about tradition and knowledge passed on from generation to generation?